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Your Salon Service Defines Your Success

Discover how nail professionals turn treatments into business growth.

How do you make sure clients don’t just visit once, but keep coming back again and again? The secret lies in your service. In this article, fellow nail professionals share how their unique treatments and salon experiences have become true success stories. Get inspired by their vision, discover their techniques, and steal their pro tips that you can implement in your salon right away.

What is your most popular nail treatment and why?

“Definitely Sopolish Easy Peel! It lasts long, looks professional and clients love that they can remove it themselves without damaging their nails. It’s a quick service and the end result always looks flawless with a pop of colour. ProNails’ seasonal shades keep it fresh and on-trend!”

Johann Troger, Kosmetikinstitut Aurora, Austria

“Our star service is Sopolish. It’s particularly popular with clients thanks to several benefits: excellent wear time, a wide colour range and long-lasting shine – especially with the Sopolish Shine. Plus, the speed of the salon service keeps clients loyal as they appreciate professional results in record time.”

Julie Di Grégorio, Salon Lucie Saint Clair, Luxembourg

"In my salon, the BFlex and BStrong treatments are undoubtedly the best sellers. Clients return time and again because they love the natural look of their nails, combined with exceptional durability."

Beata Supinska, BeautyLab, Belgium

“My most requested service is natural nail enhancement using the full B System: BFLEX, BSTRONG and BCOLOUR. These products offer speed, efficiency and – most importantly – superb hold, which boosts client loyalty tremendously. Not to mention the Gellak colour gels from the Original Gels system: ultra-pig- mented, beautifully glossy, and incredibly durable.”

Delphine Thiebaut, Beauté Passion, France

When did a new service give your salon a real boost?

“When the Sopolish Easy Peel base coat was launched, it brought in a wave of new clients – many of whom became loyal gel clients.”

Alejandra Revert, Revert Cosmetica Selecta, Spain

“Since we introduced the BSystem, especially BFLEX, we’ve seen a true increase in client numbers. This new technique won over clients with its key benefits: a natural-looking gel treatment that’s more durable than Sopolish, with a wide range of nude shades. It helped us attract a new audience – people who previously didn’t want classic gel nails.”

Rislane Laidi, ProNails Premium Salon Mohammedia, Morocco

“Thanks to the BSystem gels BFLEX & BSTRONG, we can serve more clients in far less time. This service doesn’t just attract new clients – it’s a true revenue driver!”

Tina Manojlović, Tina ProNails Premium Salon, Serbia

“Alongside cosmetic pedicures, I now also offer cosmetic manicures. It was a great decision! I can now offer a full head-to-toe feel-good package, and clients no longer need to go to another salon for their manicure.”

Michela Ludwig, Look@Me Cosmetics, Switzerland

What makes your salon service truly unique?

"We value personalised and honest advice. On our website, clients can find detailed descriptions of every service, book online and get well-informed beforehand. Our professional online presence, unique in our region, helps us attract discerning clients with high expectations. What they really return for are our soft milky-pink looks, especially babyboom designs, elegant and understated. Our most popular looks feature Sopolish n° 284 Dulce De Leche or n° 83 Natural Pink, paired with n° 2 Translucent Rose."

Snezana Nenadovic, Princess Nails, Austria

"One thing that absolutely sets our salon apart is our extremely gentle and carefully considered nail prep technique. Instead of aggressively disturbing the natural nail or cuticles, we only use a precision electric file, both for cuticle work and to mattify the nail plate. This minimalist, yet highly effective approach gives clients a sense of comfort and security and helps maintain the health of the natural nail. It’s a technique few stylists master, and it requires knowledge and skill to apply correctly."

Marta Konkel, Najlove, Poland

"The Original Hard Builder Gels have had the biggest impact on client satisfaction in our salon, especially thanks to the ultra-thin technique."

Sanja Koprenović, ProNails Premium Salon Novi Sad, Serbia

"What truly sets us apart is our all-in service: a combination of an electric manicure, BSystem gels and Skincare Science for hands. This includes an electric manicure, precise cuticle care,application of BFLEX or BSTRONG, with BCOLOUR, nude or French depending on client preference, and finishing with a Hand Serum and Hand Cream. This complete and personalised treatment ensures our clients return regularly, as they truly appreciate the added hand care we offer at every appointment."

Rislane Laidi, ProNails Premium Salon Mohammedia, Morocco

What treatment challenge did you recently face – and how did you solve it?

"One common complaint among beauty professionals is that “pedicures aren’t profitable”. So, we calculated all our costs properly. By pricing our services correctly, clientswere happy to pay for a high-qualitytreatment that goes far beyond “just
a pedicure”. As long as you deliver real value and show it, clients will happily pay for the difference."

Ann Van Hende, ProNails Premium Salon, Belgium

"One of my biggest challenges was changing client misconceptions around nail techniques. Many believed the more gel you apply, the stronger the nails. In reality, that approach doesn’t improve dura- bility and can actually harm the natural nail. By explaining why my method and products are better for nail health and longevity, and proving it through results, clients stayed loyal because they can’t get this level of care elsewhere."

Marta Konkel, Najlove, Poland

"A big challenge remains misinformation, like the myth that UV or LED lamps are dangerous. Clients’ health concerns are valid, and it wasn’t easy to reassure them that our Smart Light is completely safe. It took time, patience and trust. I calmly explained the facts, backed by reliable sources and scientific articles. Today, those concerns are gone."

Agnieszka Ciszewska, Paznokcie Klasy Biznes, Poland