You are here
Home
Naily News
Boost sales naturally

Selling Without Selling: How salons boost sales naturally

Learn from Nail Professionals how to make every treatment a natural sales moment.

How do you turn every client visit into more than just a treatment? The secret lies in creating trust and an authentic salon experience that inspires clients to buy – without the pressure of a hard sell. In this article, nail professionals reveal their best practices for boosting sales in a natural way. Discover how they recommend products, create irresistible add-ons, and build loyalty by simply focusing on service excellence.

How do you promote products to make your salon retail truly successful?

"I regularly share posts and stories on Instagram and Facebook where I showcase salon products in a natural way. I don’t focus on selling, but on education and trust. Clients often ask me directly for recommendations because they know my advice is always honest and sincere."

Beata Supinska, BeautyLab, Belgium

"Skincare plays a big role in my salon. When a client leaves with beautifully cared-for hands, I want them to be able to maintain that feeling at home. I highlight that beautiful hands are about more than just a polished nail look – daily care is key. That’s why I listen carefully to their needs and offer tailored advice. Clients can test all ProNails products in my salon – they experience the texture, scent, and effect right away. I also work with a photographer who captures my treatments and products beautifully – clients often ask about a product even before they've seen it. Extra tip? Use an app to track clients’ skincare needs and product use. It shows expertise and real care."

Magdalena Bogacka, Bogacka, Poland

"We use retail products, tailored to each client, for every hand and/or nail treatment in our salon. We've adapted our classic paraffin treatment and recently started using hand masks for it. This way, clients feel more comfortable with them and are more likely to purchase them for regular use at home."

Melissa Michiels, schoonheidssalon Melissa

How do you turn your service into a natural sales opportunity?

"After every treatment, we use certain prod- ucts – such as hand serum, hand cream and Vitamina Cuticle Oil – which also happen to be our best-selling items. We always recommend LongWear nail polish for use at home in a matching colour for the toes, complementing the client’s gel nails."

Sanja Koprenović, ProNails Premium Salon Novi Sad, Serbia

"We talk about the products we use during treatments in a natural way, explaining their benefits and how to use them. Often, just feeling or smelling the product is enough to spark interest – no sales pressure needed."

Snezana Nenadovic, Princess Nails, Austria

"When starting a treatment, we always do a quick analysis of the client’s hands and/or feet and explain how their condition could be improved. We then recommend the products that best suit their needs."

Africa Molina, Lunails, Spain

"We often incorporate retail products into our treatments – such as hand or foot masks. After the hand massage, I always give per- sonal advice on how to continue caring for hands or feet at home."

Nicole Wiedmann, Studio Arte, Switzerland

Which end-of-year campaign worked surprisingly well for you?

"Last year I gave every client a mini ABC+ Hand Serum as a holiday gift! Many came back to purchase the full-size version once the Skincare Science for hands range launched. It’s a great way to let them try something new – and everyone loves a little present!"

Melissa Michiels, Schoonheidssalon Melissa, Belgium

"I don’t just do a seasonal campaign – mine runs all year round for any occasion. The client simply tells me who the gift is for and their budget. I put the gift together, wrap it for free and have it ready at their next appointment if they order in advance."

Agnieszka Ciszewska, Paznokcie Klasy Biznes, Poland

During the festive season, our gift sets are in high demand. We create luxurious boxes with scented candles, local good- ies and, of course, ProNails products or vouchers. They fly off the shelves – for gifting or as business presents. Even a mini product as a thank-you works wonders. Clients are surprised, they smile, and often return for the full-size version. Our secret to success? It’s not about the promotion – it’s about the warm feeling we create.

Magdalena Bogacka, Bogacka, Poland

What’s your approach for successfully retailing the new ProNails care line or LongWear collections?

"I actively use the new Skincare Sci- ence products during pedicures and hand treatments – both in classic manicures and in targeted treat- ments for hydration, anti-ageing or blemishes. Clients feel the texture, smell the scent and instantly notice the effect. That sparks curiosity and motivates home care – often leading to a purchase."

Delphine Thiebaut, Beauté Passion, France

"The ProNails retail products are beautifully displayed in my salon, which naturally encourages sales. I regularly refresh the display to create new visual interest – clients notice and ask about the new products."

Michela Ludwig, Look@Me Cosmetics, Switzerland

"The new hand and foot care prod- ucts, along with the LongWear nail polish collections, play a key role in refreshing our offer and keeping clients engaged. I regularly showcase seasonal trends and innovations on social media with photos and videos,which boosts interest and brings in new followers."

Jovana Milivojević, ProNails ProNails Premium salon Kragujevac, Serbia

What support from ProNails helps you most in successfully selling products?

"The support from ProNails is essential. We don’t just receive high-quality products, but also well-prepared sales tools: brochures with product descriptions, ready-to-use educa- tional social media content. This means our clients are informed from multiple angles – by us and by the brand. It helps them make confident, well-informed purchases. As stylists, we feel professional and empowered – and the client knows they’re using the best, proven solutions."

Monika Stec-Mostek, Mani-Moni, Poland

"We love working with the ProNails visuals and brochures. They’re professionally designed, save time and help us communicate clearly and attractively – both in the salon and online. We also strongly believe in the quality of the new Skincare Science for hands and feet. The performance is excellent and even our most demanding clients are convinced."

Snezana Nenadovic, Princess Nails, Austria

"I'd call ProNails a safe haven. I never feel alone. I have the assistance I need for any questions I have. I have constant support and the confidence I can provide the best possible service. A truly strong company that supports me with products, but above all with training."

Carboni Jessica, Estetica Centro Benessere, Italia